Their first joint effort will be coming to audiences in the form of an online game, which will release on June 3.įurthermore, The Tetris Company states that 'the companies will introduce a new co-branded style guide at Licensing Expo.' Categories for the style guide will include cosmetics, clothing, and accessories, among other items. It is stated that there is a 'multi-year partnership,' which is intended to bring new co-produced games and merchandise to consumers. In an official press release straight from the The Tetris Company, the collaborative effort between the two successful brands is discussed more at length. In an unforeseen turn of events, lifestyle brand Sanrio, the company behind the character of Hello Kitty, and the Tetris brand will soon be teaming up for game development and merchandising collaboration.
As the years have gone by, the gaming scene has experienced plenty of notable business partnerships, including, very recently, a rumored close business relationship between Microsoft and Nintendo.
